We are working with traditional media to make road racing more visible in our communities.
The short radio spots and newspaper calendars feature listings of upcoming events and 'Training Tips'. They serve to make information about the sport more accessible.
Check back for more details on specific stations and newspapers soon!
Why should they care about runners?
Running is the largest fitness activity in the country
- More than 37m people participate each year (SGMA, 2004)
Runner's are affluent
- 61% live in households with an income of $50k or more (NPD, 2003)